Posted By admin on February 17, 2012
Flowers are the symbol of love, devotion, affection, etc. They are grown across the globe and each geographical region grows different types of flowers and in different colors. The flowers are used for decorations in several functions like weddings and parties. The flowers are given as gifts. The importance of flowers and need of it has grown to an extent that there are people who have taken this as business. The term used to describing the profession of trading flowers is Florist. This profession involves of taking care of flowers and handling it gently, floral design, floral arrangements, merchandising, displaying it to look attractive and also delivery of the flowers to the expected place. The person who is involved in this business is called Florists. Florists are the people who are well versed in the art of floristry. Also we have variety of seasonal flowers which adds to the attraction.
Floral industry is one of the emerging industries across the globe. This industry is called as Floriculture. This industry started in late 19th century in England. The flowers were grown in large scale in vast estates. This industry consists of three main components: Growers, wholesalers and retailers. This business has seen big revenue in recent times because of the new trend of using flowers for weddings, family functions and other happy occasions developing in many countries. The flowers are also symbol of sympathy for the people who are hospitalized and during funerals.
First the wholesale florists trade bulk flowers of different varieties to clients and professional sellers. Then the retail florists trade these fresh flowers to consumers. Consumers include florist shops or online stores who will have a set of customers to whom they sell. Now a day we see the flowers available in super markets and petrol stations as bouquets. These small outlets will have few flowers and the florists would have arranged them in a very attractive manner and wrapped in a transparent plastic sheet along with a bow tied to it. A Florists shop will have a large array of flowers.
Before entering into this profession as a grower, wholesale seller or a retailer, it is very important to have basic education either formal or informal and also understand the tips and tricks of trading to get good revenue. There are few courses which will give the insight to growing and trading of flowers business. Below are the few tips and tricks that need to be followed in the floral industry.
1. The flower growers should first have the basic knowledge about how the flowers need to be grown. He needs to be well versed in understanding the climatic conditions, soil texture and the process of watering. These will help him to get a good reap once the flowers are grown and also give him good profit.
2. The wholesale seller should know about how to buy the flowers, the transportation of flowers should be handled with care. Some flowers cannot sustain for long period in boxes. There is some water flowers which needs to be send it the sealed water packs. The wholesale seller should have known all these aspects to ensure that the flowers are not dried and wasted.
3. The Retailer should have good knowledge about the flower arrangements. The shops where the flowers are kept should have a room temperature which is a bit lesser than the outside temperature. The reason to maintain this temperature is so that the flowers do not dry fast and will appear fresh. There are few courses which are designed to help the florists understand the knowledge about their craft in floral design. They can take is as a hobby or career.
This business has a significant importance in corporate and social events as the flowers are used for decorative purpose. Apart from using the flowers for decoration, it is also used in the preparation of fragrance which is again one of the emerging businesses.
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